Shraddha Kapoor has become YesMadam’s brand ambassador for its campaign, “Har expert, salon expert nahi hota”. The campaign focuses on giving consumers expert professional experience via at-home beauty and spa services using high-quality products and making hygiene as their top priority. They offer affordable services with the option of using one’s own products. In the campaign Shraddha is shown in a humorous situation while she is selecting a good salon expert. This collaboration with Shraddha, will help the brand improve its reach and also expand its customer base, through a wide range of cohort demographics.
Presently, YesMadam has an annual revenue of INR 100 crores, which it hopes to expand through this campaign, improving its brand positioning as well as increasing its scale and reach organically. This initiative is in alignment with the brand’s aim of making premium beauty and spa services accessible far and wide.
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Speaking about choosing Shraddha as the brand ambassador, Mayank Arya, Co-founder and CEO of YesMadam said that her personality and elegance blends beautifully with the brand’s values. This ad showcases YesMadam as a reliable and professional at-home beauty and spa service provider. Akanksha Vishnoi, Founder and Chief Marketing Officer of YesMadam added that having Shraddha onboard will give the brand a larger reach and will help fulfill its commitment of offering quality beauty services. YesMadam also wants to empower its service partners in different areas offering them financial stability and growth and this collaboration will help realise the aim.
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