Vidushi Goyal has been made the Chief Marketing Officer of Swiss Beauty. She will head the marketing strategy for all the Swiss Beauty brands along with new categories and sub brands.
Vidushi has years of experience in this field and will be able to contribute towards Swiss Beauty’s marketing and brand building. She plans to have an unique identity and building distinction for the brand in today’s ever growing beauty & personal care segment. She aims to be ahead of the curve and implement the latest marketing strategies.
According to Vidushi Goyal, the main focus will be on building on the ethos of the brand and then evolving and making it stand out in the over saturated market space. Consumer needs and market segment will be the foundation of all the new strategies using the latest marketing principles. Mohit Goyal, Co-Founder & Director, Swiss Beauty added that having Vidushi in this role is a huge advantage for the brand. She has the expertise, experience, and an innovative approach that will help Swiss Beauty thrive. She will be the guiding light in connecting with consumers and refurbishing beauty standards.
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About Swiss Beauty
Swiss Beauty, the fastest-growing beauty and cosmetics business in India, wants to become the best friend of all makeup enthusiasts. Swiss Beauty combines international cosmetic standards with a thorough grasp of Indian beauty needs to provide incredibly inventive, comfortable, and long-wearing products. With our high-performing, revolutionary goods, we provide an unmatched experience while enhancing beauty to Swiss standards. Swiss Beauty is a brand that embraces the originality of every Indian, seeing them as fiercely expressive, unstoppable, and distinct. We believe makeup should be accessible to everybody.
Swiss Beauty, the brainchild of Mr. Amit & Mohit Goyal, was established in 2013 and quickly rose to prominence as India’s favorite cosmetics and beauty brand. The company’s mission is to elevate Indian beauty to Swiss standards. Swiss Beauty offers an unmatched experience through products that are perfect for a range of Indian skin tones. The brand draws inspiration from the sheer innovation and perfection standards of Switzerland and combines this with international cosmetic standards with a thorough understanding of the needs of Indian beauty. According to Swiss Beauty, every Indian lady is distinct and capable of embracing her identity with all the sass and self-assurance she desires.
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