CavinKare Pvt. Ltd. recently entered the hair colour segment and launched its Natural and Nourish Creme Hair Color under Indica brand. It has appointed actress Trisha Krishnan as the brand ambassador for this new venture.
Commenting on the news CavinKare Business Head-Personal Care, Rajat Nanda said that the brand is delighted to make an entry into the creme hair colour category and will continue to develop transformative products in this segment too. Talking about having Trishna as the face of the new segment, Nanda added that she was a perfect fit for the brand’s image that focuses on accessible beauty. With Indica Natural and Nourish Creme Hair Color range, the brand wants consumers to accept their unique beauty with elan and ease.
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Trisha Krishnan is excited to be part of the venture and has watched CavinKare develop the innovative products. With this new category, the company have entered yet another field of innovation.
The Indica Natural and Nourish Creme Hair Color will be available in burgundy, natural black, and dark brown in all retail outlets. It will be priced at INR 15.
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