TRESemme recently launched the new Lamellar Gloss Range at an event with brand ambassador Ananya Pandey. The event saw three products from the product lineup including, a shampoo, conditioner, and a gloss serum to add 8X sheen to the tresses. The range promises to offer salon-like hair with gloss finish. The new range is formulated with advanced lamellar technology that works on the hair surface, creating a smooth layer that improves the sheen and laminates the hair without weighing it down.
The event had an interesting mix of hairstyling demos along with industry insights. Loic Chapoix, a celebrated hairstylist, had a live hairstyling session showcasing the new products and their ability to transform dull, frizzy strands into smooth and glossy locks. The panel discussion had industry experts discuss “Gloss as a trend” and how it has shifted from skincare to haircare. They also discussed about the consumers desires of having salon-like hair with a glass-finish at home and highlighted the demand for beauty tech innovations like lamellar technology.
Lamellar Technology
Lamellar technology works by aligning the hair’s cuticle scales, creating a smooth, reflective surface that enhances shine. The TRESemmé Lamellar Gloss range is enriched with amino acids and ceramides to help correct, smooth, and align the hair, resulting in an ultra-glossy finish.
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According to Ananya Pandey, the Lamellar Gloss range is a gamechanger for anyone who wants professional hairstyling from the comfort of their home creating party-perfect hair. Sairam Subramaniam, Vice President, Hair Care, Unilever added that TRESemme always strive to innovate and bring salon-quality products for its consumers. With the new range, they can get the trending glass-hair look with minimal effort at home.
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The new range is suitable for all hair types giving it the boost of gloss and hydration.
