The winners of BEAUTY&YOU India 2024 have been announced by NYKAA and New Incubation Ventures (“NIV”) of The Estée Lauder Companies (NYSE: EL) (“ELC”). BEAUTY&YOU India, which was developed by NIV and debuted in collaboration with NYKAA, the top beauty and lifestyle retailer in India, is still dedicated to finding, showcasing, and advancing the upcoming wave of beauty brands with an Indian focus. The Supercharged Futures topic for the 2024 program builds on the achievements of the preceding years. In the categories of skin care, makeup, hair care, scent, and storytelling, over 660 applications from more than 50 cities participated in this year’s program. Clinically enhanced skin care products, cutting-edge hair care breakthroughs, and creative storytelling platforms were among the ideas presented by the top twelve finalists.
Finalists presented to this year’s esteemed jury of fourteen industry leaders and opinion-makers in a live pitch session at The Leela Palace in New Delhi. The four winners were announced the same evening at the finale event with special guests including William P. Lauder, Executive Chairman, ELC; Stéphane de La Faverie, Executive Group President, ELC; and Falguni Nayar, Founder, Managing Director and Chief Executive Officer, NYKAA; along with the jury – Shana Randhava, Senior Vice President, NIV, ELC; Rohan Vaziralli, General Manager, ELCA Cosmetics Private Limited; Tarun Tahiliani, Founder and Director, Tarun Tahiliani; Anaita Shroff Adajania, Stylist, Creative Director & Founder, Style Cell; Deepica Mutyala, CEO & Founder, Live Tinted; Shruti Chandra, Vice President, Invest India and Vice Chair, Women Empowerment, Europe India Council for Business and Industry (EICBI); Gianandrea Ferrari, CEO-Europe, Middle East & India, Intercos; Jaffrey Zaman, Managing Director, Intercos India Private Limited; among others.
“The winners of BEAUTY&YOU 2024 represent a diverse blend of creative founders and breakthrough innovation,” said Shana Randhava, Senior Vice President, NIV, ELC. “Their ideas and vision truly exemplified innovation, creativity, and entrepreneurial spirit, representative of beauty’s future. For the third year in a row, we witnessed some extraordinary concepts and the winners stand out as pioneers poised to make a significant impact – each bringing a unique perspective to India’s dynamic beauty landscape. We look forward to offering mentorship and support to the winners as they expand their visions, seeking a wider audience both in India and around the world.”
“As ELC’s lead partner for BEAUTY&YOU since its inception, NYKAA is deeply committed to nurturing the next generation of talent within the beauty industry,” said Anchit Nayar, Executive Director & CEO, NYKAA Beauty. “This year’s BEAUTY&YOU award winners represent the consumer-centric thinking in India, and we are proud to support these founders as they build high-quality brands for the Indian market. At NYKAA, nurturing the next generation of beauty entrepreneurs is core to our mission of making beauty accessible to all. We are proud to partner with The Estée Lauder Companies in this shared vision, as we work together to empower emerging talent and shape the future of beauty in India.”
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2024 BEAUTY&YOU India Winners
GROW (In-Market Companies)
SkinInspired
Piyush Jain, Founder & CEO
Dr Prashant Agrawal, Founder & CPO
SkinInspired is a science-backed skin care company that uses multi-active ingredients that deliver results and innovative packaging that makes for a seamless user experience.
Instagram: @skininspired.in
IMAGINE (Pre-Market Concepts)
Not Just Vanilla
Akshay Bawa, Founder and CEO
Kritika Rathi, Founder and CMO
Not Just Vanilla redefines body care with targeted, results-driven solutions for overlooked areas, empowering consumers to feel confident and embrace self-love every day.
Instagram: @notjustvanilla.co
Amright
Vaishnavi Maganti, Founder
Vijay Sivaraju, Co-Founder
Amright combines clinically proven Swiss ingredients with genetic research on hair to promote female hair regrowth, offering custom solutions to fullness.
Instagram: @amrightindia
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CREATE (Creative Storytellers)
Journey of Objects
Alia Allana, Founder & Journalist
Seamlessly blending reportage and retail, Journey of Objects is an e-commerce marketplace that helps embrace sustainability and preserve the cultural diversity of India through industry research and thoughtful product curation.
Instagram: @journeyofobjects
