SUGAR POP has launched its latest campaign, ‘Colour Sahi, Transfer Nahi’, in collaboration with Bollywood star Kriti Sanon. With this campaign, the cosmetic brand will now debut on television. With SUGAR POP’s fourth anniversary coming up, this campaign is all set to launch the brand’s much-anticipated Ultrastay Transferproof Lipstick just in time for this festive season.
The digital advertisements feature Kriti Sanon demonstrating the transfer-roof nature of the lipstick. The advertisements are shot in a manner which builds curiosity among the viewers as they discover the impressive quality of the all-new SUGAR POP Ultrastay Transferproof Lipstick. According to the cosmetic brand, this new product has a non-drying, creamy matte formula which is specially designed to stay put in place all day without smudging.
SUGAR POP’s new campaign primarily aims to build a large-scale awareness of this product among the masses. The brand’s Ultrastay Transferproof Lipstick is set to raise the bar for high-quality makeup at an affordable price, thereby targeting a wide range of consumers. The campaign is set to be aired in seven different regional languages across the country.
Kriti Sanon expressed her excitement by saying, “I’m thrilled to be a part of the SUGAR POP family for the #ColourSahiTransferNahi campaign, which encourages young women to express themselves with makeup that is affordable and long-lasting. The Ultrastay Transferproof Lipstick is perfect for the festive season – making it a must-have for every makeup lover.”
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Vineeta Singh, Co-founder and CEO of SUGAR Cosmetics, highlighted the importance of this launch by saying, “This is our biggest launch of the year and partnering with Kriti Sanon will help drive the product’s reach across a larger audience, especially in tier 2 and tier 3 cities.”
Co-founder and COO of the brand Kaushik Mukherjee further added, “Kriti is the perfect fit for this campaign. We hope you have as much fun trying out the product as we had creating it.”
