According to a new study by Mintel, 33% of GenZ in India are focusing more on lifestyle changes such as sleep and healthy diet to mitigate skin concerns versus using more skincare products. Thus, it is pertinent that beauty brands understand these trends and offer beauty maintenance routines, says Twinkle Behl, Beauty and Personal Care Analyst, Mintel Reports India. They can be in the form of daily or monthly suggestions offering holistic beauty.
The report shows that for GenZ, issues like pollution (48%), stress (46%), bad sleep (46%), and hormones (26%) are the main causes for poor skin. These often lead to skin issues such as acne affecting 61% of the respondents. The other concerns are eye bags and dark circles (31%), blackheads (24%), cracked skin patches (31%). Acne leads this list with 61% of respondents facing this issue. Even for men (55%), acne is a major concern but only 26% men agreed to using anti-acne products, while 43% use moisturising products and 30% use brightening products.
According to Behl, now is the time for brands to provide personalised, easy-to-use, and affordable products in the anti-acne section for men as continuous skincare routine is a must.
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The report also showed that GenZ gave importance to morning skincare routine, keeping aside 15 minutes for it, but they also felt that evening and night skincare regime is equally essential.
For women, appearance is a major priority with 76% respondents agreeing but not many felt makeup is not so important with only 21% using it daily, while 33% applying makeup once a week. In addition 29% felt that all beauty products should reveal the peron’s unique style. Behl feels that colour cosmetics brands should leverage the situation and develop products using myriad colours and styles that help the GenZ bring out their novel personality.
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