Skin Beyond Borders (SkinBB), a health-tech platform has released Skincare Metaverse skinbb.com, which merges AI technology with clinical expertise offering consumers better know-how.
This pioneering platform acts like a bridge between industry partners, clinicians, and consumers offering education, inclusivity, and transparency. The portal has LabelLooker 1.0, which is an AI backed scanning tool that is a huge jump in skincare technology. Powered by Ingredipedia, the LabelLooker 1.0 is a proprietary personal care ingredient database. It is in collaboration with VES College of Pharmacy (VESCOP), Mumbai and has more than 1,000 ingredients in its database.
Through SkinBB Community, consumers can connect with dermatologists for expert advice and customised guidance. It has more than 100 dermatologists and is expanding its network continuously. The platform allows industry partners to list their products for free and connect with consumers. This dynamic engagement helps companies make foolproof decisions based on data and make products that are based on customer requirements.
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According to Ajit Marathe, founder & chief innovation officer of Skin Beyond Borders, the new platform is like “Skincare Confluence” where consumer requirements are matched with science and industry knowledge. The main aim of the platform is to improve skincare information and the way it is used. The uniqueness about SkinBB is that it provides unbiased and technology-led education. Dr. Soma Sarkar, MBBS, MD, dermatology, co-founder of SkinBB added that today consumers want to know about the products they are using, the ingredients, scientific proof, and transparency. Thus, there is an urgent requirement to provide scientifically correct skincare information to both professionals from the industry and the consumers. Through this portal, the community can connect, learn, and share their experiences. As per Dr. Pravin Banodkar, MBBS, DNB (dermatology), co-founder of SkinBB, in the skincare industry there is high product demand without much consumer education, which increases the chances of misleading marketing and unauthentic information. Through this platform consumers will have a holistic understanding, including environmental factors and lifestyle choices that affect the skin and offer them preventative care and proper skin health management in the long run.
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Along with the launch of SkinBB platform, they have started a #Unlabelthetruth campaign to increase awareness about understanding skincare product ingredients and offer seamless and transparent communication. In the future, SkinBB aims to have an advanced version of LabelLooker2.0 that will provide customised skincare recommendations along with AI-powered virtual skin analysis.
