Actress Rashmika Mandana has been chosen as the brand ambssador for the haircare segment of Pilgrim, a leading beauty and personal care brand. The new brand campaign is ‘The Secret is in the Mix’. The collaboration is in line with Pilgrim’s values and having Rashmika onboard merges her dynamic personality with Pilgrim’s innovative solutions designed especially for Gen Z. Pilgrim products are effective and innovative just like Rashmika’s choice of beauty products. The beauty brand uses the latest technology, skilled professionals, and smartly sourced ingredients to create its products. With Rashmika as part of the team Pilgrim intends to continue its journey of revolutionalising the beauty industry with effective formulations.
In the new ad campaign, Rashmika is shown leading some women, showing the herd mentality of following viral trends without knowing about their authenticity. The ad goes on to show how it is more important to have a good blend of ingredients in products, something that Pilgrim follows religiously and the tagline “The Secret Is In The Mix,” captures the essence of the brand’s beliefs that the efficacy of beauty products lies in a good combination of ingredients and blending them in the right quantities. This can be seen in Pilgrims bestsellers shown in the campaign, Keratin Smoothening Shampoo, which has a fine blend of active Keratin and natural Patua, as well as the Redensyl and Anagain Advanced Hair Growth Serum.
Also Read: Pilgrim’s Patuá & AHA BHA Scalp Scrub wins the CMPL Disruptors Award
Rashmika is excited about this new collaboration as she has always believed that haircare is not only about the ingredients, but also about how they are mixed. She adds, that the campaign is special as it highlights that trends are temporary but what stays is how different ingredients are combined to give results. Pilgrim has been meticulously creating products using active and natural ingredients to make them effective.
Also Read: Pilgrim raises $20 million through funding
