Purplle, a popular omnichannel beauty portal has got Rs 1,500 in funding at the end of a Series F funding round. It will use the money to enhance its technology. This round of funding was done by Abu Dhabi Investment Authority (ADIA) along with existing investors such as Premji Invest and Blume Ventures. Sharrp Ventures were the new investors.
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According to Manish Taneja, Co-founder and Chief Executive Officer (CEO) at Purplle, the brand continues to improve its data capabilities and technology in order to provide its customers the best omnichannel experience and with this investment they will be able to further their endeavour. An employee with Sharrp Ventures added that their collaboration with Purplle bolsters its philosophy of supporting new-age platforms to help customers. They intend to help Purplle through expansion into under served markets and application of data-driven analysis. They also aim to provide support so that Purplle can provide personalised beauty solutions to cater to varied needs of customers.
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