The first Prada Beauty store is slated to open up in January 2025 at Nexus Select Citywalk in Delhi through Global SS Beauty Brands Ltd., the distribution segment of Shoppers Stop.
Prada is expanding its presence globally and has opened 606 owned stores and 25 franchise stores as of 2023. In the same year, it launched Prada Beauty, which has a wide range of products including, fragrances and colour products including skincare and makeup. The brand also believes in sustainability and has a complete range of refillable products priced at USD 55 onwards.
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Prada first attempt to enter the beauty market was way back in 2000 but soon had to shut it down. In August 2023, it re-entered the beauty segment and signed a licensing agreement with L’Oréal, which had bought over its fragrance license in 2019. In July 2024, Prada Beauty started its first pop-up store at Incheon International Airport Terminal 2 in Korea in partnership with Shinsegae Duty Free (Shinsegae DF).
In India, it plans to be available through many touchpoints with more boutiques as well as to have a presence in premier beauty stores as a shop-in-shop and gondolas, in the future.
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