OPI has recently launched OPI RapiDry Quick-Dry Nail Polish that gives one coat of colour with a 60-second drying capability. This essentially means that people no longer have to wait for hours before snacking. The built-in Drip Dry Drop along with speedy solvents and an innovative Rush Brush with 200 extra bristles and a wide fanning brush allows faster product pickup, spreading and also drying.
OPI has collaborated with Wingstop to do the ultimate smudge-test where guests are invited for the Snack in :60 Challenge, wherein they are asked to try ready to eat finger food within a minute of applying the nail paint.
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Lori Pantel, CMO North America for Wella says that there have been innumerable videos on social media showing people’s frustration on smudging their manicure soon after as they indulged in a snack. So OPI decided to come up with a RapiDry Quick-Dry Nail Polish that lets them do whatever they want to within a minute of applying the nail paint. With the Big Game season on, they decided to collaborate with the popular fast food outlet – Wingstop, and have guests try out their favorite game day snack within seconds of applying the new OPI nail paint.
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The RapiDry Quick-Dry Nail Polish is available in 9ml bottles for $9.99 on the official website as well as ULTA, Walmart, CVS, ulta.com, Target, Walgreens and Amazon Beauty through Amazon.com.
