Myntra Beauty, India’s leading online beauty destination is the official beauty partner with L’Oréal Paris, India, a global beauty powerhouse, for Le Défilé L’Oréal Paris at Paris Fashion Week (PFW) 2024. Through this collaboration Myntra will be able to offer its consumers L’Oréal Paris’ beauty products including, Through this strategic alliance, Myntra will give customers access to L’Oreal Paris’ signature products used in the show, including, #601, ‘Worth It’ shade signed by Alia Bhatt and two new shades of the L’Oréal Paris Infallible Matte Concealer.
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This deal has come through just before Myntra Big Fashion Festival (BFF), offering customers a wide array of high-end beauty products. These will include, the products inspired by the PFW. Offering premium products from global brands just before the festival cements its position as a leader in fashion and beauty in India.
According to Sharon Paris, Chief Business Officer, Myntra, it is an honour to be chosen as the Official Partner by L’Oréal Paris for the PFW as this gives them the opportunity to provide their customers special and limited edition from the L’Oréal selection. Dario Zizzi, General Manager, L’Oréal Paris added that they are thrilled to have Alia Bhatt make her debut at PFW as a Global Brand Ambassador for L’Oréal Paris. Also, having Myntra Beauty as the official partner makes their products more accessible for women in a space where they are celebrated.
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This year the theme for PFW is ‘Walk Your Worth,’ which celebrates women empowerment, sisterhood, and inclusivity. Alia Bhatt was seen walking the ramp at Place de l’Opéra, wearing the iconic #601 ‘Worth It’ lipstick shade. The bold shade looked stunning on her and emphasised L’Oréal Paris’ message that a woman should be confident, resilient, and unapologetically herself.
