In a world that continues to champion female empowerment, moha: has taken a significant step forward by launching its second annual Stand On Your Feet initiative. This groundbreaking campaign aims to recognize and support aspiring women entrepreneurs in India, providing them with the resources and mentorship they need to succeed.

The 2024 edition of Stand On Your Feet witnessed an overwhelming response, with over 150+ inspiring submissions from women across the country. A distinguished panel of judges, including renowned personalities like Soha Ali Khan, Sagarika Ghatge, and Naila Grewal, meticulously evaluated each entry, selecting the Top 10 finalists. The finalists had the opportunity to showcase their entrepreneurial prowess during a dynamic Q&A session with the judges. This platform not only highlighted their innovative ideas but also provided valuable insights and feedback.

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Reflecting on the initiative’s mission, Dr. Ram H. Shroff, Director of Charak Pharma, shared, “moha: Stand On Your Feet was envisioned to enable women to achieve financial independence. Building on last year’s success, we are proud to continue this impactful journey. True empowerment lies in equipping women with the tools to control their financial future, and this initiative is a step towards making that vision a reality.”

The grand finale of the campaign witnessed the announcement of the Top 3 winners and a consolation prize winner. These exceptional women were awarded a total of ₹15 lakhs in grants to fuel their entrepreneurial journeys. Through this initiative, moha: reaffirms its dedication to women’s empowerment and financial independence. By nurturing innovation and fostering a supportive ecosystem, the brand aims to inspire and uplift women across India.

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About moha

moha: is a renowned Ayurvedic skincare and haircare brand that blends ancient wisdom with modern science. With a commitment to natural and effective solutions, moha: offers a range of products formulated with potent herbs like Neem, Jojoba, Rusmari, Kumara, and Yastimadhu. Each product undergoes rigorous testing to ensure the highest quality and efficacy, providing deeply nourishing and rejuvenating care for your skin and hair.