MaxFactor, a renowned cosmetics brand known for its high-quality products and innovative formulas, has unveiled its latest campaign featuring the talented celebrity makeup artist Mehak Oberoi. In this ad campaign, the brand celebrates being a cut above the rest in an unapologetic way, much like its global brand ambassador, Priyanka Chopra Jonas’ career. More than being a social media ad, it is a shout out to people to celebrate their uniqueness and express themselves unapologetically. The collaboration aims to showcase Oberoi’s expertise and creativity in the world of makeup, inspiring beauty enthusiasts to unleash their inner artists. Mehak Oberoi, a sought-after makeup artist in the Indian entertainment industry, has worked with numerous celebrities and is known for her bold and glamorous makeup looks. Her ability to transform individuals with the power of makeup has earned her a loyal following.
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The MaxFactor campaign highlights Oberoi’s signature makeup techniques and her love for the brand’s products. Through a series of captivating visuals and videos, the campaign showcases the artistry and versatility of MaxFactor cosmetics. From flawless foundations to stunning eye makeup, the campaign showcases how MaxFactor products can help individuals achieve their desired look.
Celebrity Makeup Artist Mehak Oberoi said, “Associating with Max Factor for the ‘What’s Your X’ campaign has been an incredible experience. As a makeup artist, I see firsthand how makeup can transform not just appearances, but also confidence and self-expression. This campaign is about more than just beauty; it’s about empowering people to recognize and celebrate their unique qualities. I am excited to be part of this journey and to see how individuals across India reveal their extraordinary selves.”
About Mehak Oberoi
In this campaign, MaxFactor has partnered with celebrity makeup artist, Mehak Oberoi. She will be the main lead of the campaign along with beauty influencers like Ishani Mitra, Tarini Manchanda, Sakshi Sindhwani, Simmy Goraya and Smriti Khanna. Priyanka Chopra Jonas will be an integral part of the campaign launch and engagement process.
The campaign goes beyond makeup and is a celebration of individuality and is a tribute to the resilient woman. It focuses on how women can support each other. It speaks about self-love, body positivity, and ingenuity.
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