Luxury fashion house Louis Vuitton is making its foray into the beauty industry with the launch of La Beauté Louis Vuitton this fall. To lead this venture, the brand has appointed legendary British makeup artist Pat McGrath as its Creative Director.
The expansion into beauty comes at a time when luxury fashion brands are seeking new revenue streams amid slowing demand for high-end fashion. By venturing into makeup, Louis Vuitton aims to reach a wider audience, offering luxury in a more accessible form.
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The debut collection will include 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes, all crafted under McGrath’s creative direction. These products will be available in over 100 Louis Vuitton stores worldwide, with production based in France to maintain the brand’s commitment to quality.
McGrath, known for her bold, trendsetting artistry, has been a major force in the beauty and fashion industry for decades. Her collaborations have influenced runway trends, including recent work at Maison Margiela’s fashion show, where she created the now-iconic porcelain-glazed skin effect.
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This launch has been in development for four years, underscoring Louis Vuitton’s dedication to excellence and innovation. By adding beauty to its portfolio, the brand joins the ranks of other luxury fashion houses that have successfully expanded into cosmetics.
With Pat McGrath at the helm, La Beauté Louis Vuitton is poised to make a significant impact, combining heritage luxury with cutting-edge beauty trends for a new era of Louis Vuitton.
