Lotus Herbals has announced the launch of its premium lip balm range, designed to appeal to the growing demands of Gen Z and millennial consumers. The new line features three innovative variants: Peptide, Café Mocha, and Sugar Delight. Each variant is formulated with high-performance active ingredients and long-lasting hydration. The new lip balms emphasize the brand’s commitment to “Green Beauty,” being vegan, alcohol-free, and paraben-free. All variants also include SPF 15 for protection against harmful UV rays. This launch represents an expansion of Lotus Herbals’ lip care category, offering consumers a wider range of choices within the segment.
About the range
The Peptide Lip Balm is a unisex vanilla flavoured, non-tinted, glossy finish balm that’s ideal for everyday wear. It is fortified with hyaluronic acid and peptides to promote plumper, fuller lips. While hyaluronic acid provides deep hydration and locks in moisture, peptides contribute to a naturally even-toned and smooth appearance.
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A subtle brown-tinted and glossy balm, the Café Mocha Lip Balm is made for the coffee lovers. The balm is infused with antioxidant-rich coffee, macadamia nut oil, and Vitamin E. The coffee works to revitalize the lips, while macadamia nut oils’ fatty acids provide intense hydration. This balm helps to repair and protect against dryness.
Similarly, the Sugar Delight Lip Balm is a pink-tinted one to combat chapped lips, reduce pigmentation, and smooth texture, making it a suitable option for those seeking a natural look. It combines sugar, Vitamin E, and ceramides to strengthen and nourish the skin barrier, infusing moisture for soft, healthy lips.
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Commenting on the launch, Nitin Passi, Chairman & Managing Director, Lotus Herbals, says, “The launch of our new innovative lip balm range marks a bold step in redefining Lotus Herbals. Additionally, this range embodies our commitment to innovation and our desire to connect with the vibrant, trend-conscious audiences of today. All while staying true to the trust and care our brand has stood for over the decades.”
Featuring candy colors and a minimalist design, Lotus Herbals premium lip balm range is packaged in eco-friendly, recyclable 10gm tubes. Priced at INR 395 each, they are available on the company’s DTC channel, leading e-commerce platforms, and soon at modern trade stores across India.
