Kay Beauty has expanded its product portfolio with the launch of a new lipstick range called Kay Beauty Hydra Crème Lipstick range. This exciting new collection is designed to provide women with a luxurious and hydrating lip color experience. The Hydra Crème Lipstick range boasts a creamy and smooth texture that glides effortlessly onto the lips, providing a comfortable and nourishing feel. The lipsticks are formulated with a blend of hydrating ingredients that help to keep lips moisturized and plump, preventing dryness and flakiness.  There are 16 shades in the range that are infused with antioxidants-rich lychee extracts and hyaluronic acid.

The lipsticks are priced at Rs 999 and are available on the Nykaa website and app as well as some of Nykaa beauty retail stores too. The range offers a variety of vibrant and versatile shades to suit every skin tone and occasion. From bold and daring reds to subtle and elegant nudes, there’s a color to complement every style and preference. The long-lasting formula ensures that the lipstick stays put throughout the day, without fading or feathering.

According to Co-founder of Kay Beauty, Katrina Kaif, the new range is more than adding colour to the lips. They have been made with nourishing ingredients that keep the lips hydrated and soft. Adding to it, a Nykaa spokesperson said that at Kay Beauty the aim is to understand the needs of the customer and then make products using advanced formulations that align with the emerging trends in the beauty market.

Additionally, Kay Beauty’s Hydra Crème Lipstick with its sleek and stylish packaging adds a touch of elegance to any makeup bag, making it a perfect gift for beauty enthusiasts.

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About Kay Beauty

Kay Beauty is a popular Indian beauty brand founded by Katrina Kaif. Known for its affordable and high-quality products, Kay Beauty offers a wide range of makeup essentials, including lipsticks, eyeshadows, concealers, and foundations. The brand’s focus on inclusivity and diversity has made it a favorite among beauty enthusiasts across India. Kay Beauty’s products are designed to cater to various skin tones and preferences, ensuring that everyone can find their perfect shade.

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