Just Herbs, an Ayurveda-inspired beauty brand, has launched a fresh campaign featuring Bollywood actors Zeenat Aman and Rakul Preet Singh. The all-new campaign highlights the brand’s commitment to timeless beauty through a fusion of traditional Ayurveda and modern, result-driven products.
Garima Dikshit, the Business Head of Just Herbs, expressed her excitement about the new campaign by saying – “We are thrilled and excited as we turn on to a new chapter in our journey of innovation and excellence. Our campaign with Zeenat Aman and Rakul Preet Singh is symbolic of the seamless blend of traditional elegance and modern sophistication. We aren’t simply celebrating our journey but envisioning the future—where beauty is defined by quality, sustainability and inclusivity. It has always been our mission to make natural beauty accessible and available to all. As we step into the next decade, we hope to continue leading the way in holistic beauty rooted in Indian traditions.”
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The campaign’s brand film features a conversation between Zeenat Aman and Rakul Preet Singh, focusing on their personal views on beauty. Both the actors, who are the brand ambassadors of Just Herbs, are shown discussing empowerment and inclusivity while exuding utmost grace and sophistication. The brand film highlights the versatility of Just Herbs’ products while simultaneously celebrating and uplifting every woman out there. The campaign was seen embodying the brand’s philosophy by blending tradition with modern trends in a seamless manner.
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Zeenat Aman praised Just Herbs for its dedication to natural beauty and holistic wellness by saying – “Joining Just Herbs in this celebration of Timeless Beauty is a natural fit. The brand’s dedication to natural beauty and holistic wellness through Ayurveda mirrors my own values. It’s wonderful to be part of a campaign that not only celebrates beauty but also honours tradition with a modern twist.” Rakul Preet Singh echoed similar sentiments and said – “Being the face of this campaign alongside Zeenatji, is an opportunity to advocate for beauty that is not only about looking good but feeling good, knowing that the products are rooted in natural, time-tested ingredients. I am super thrilled and look forward to a long-standing association with Just Herbs.”
The campaign is all set to be launched across digital platforms while making use of innovative technologies like AR/VR filters and CGI videos.
