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Jessica Hawkins, a leading Aston Martin F1 driver, has been chosen as the brand ambassador of Elemis, a premier skincare brand. This is the first collaboration between Elemis and a luxury British car manufacturer. This partnership embraces inclusivity, with Formula One sport now finding an increased interest from younger women. It also cements Aston Martin Aramco’s ‘Make a Mark’ campaign that promotes diversity and a positive impact in the F1 circle.
Through this partnership, Elemis and Hawkins will work together to celebrate the new all-women F1 audience. Talking about the partnership, Jessica said she is excited to be a part of the Elemis brand as they strongly focus on empowering communities from the beauty world, as well as motorsport. She personally likes their products. Sean Harrington, CEO and co-founder, Elemis, added that they are thrilled to have Hawkins on board as she embodies their commitment to challenging the status quo and making a positive impact. She also advocates inclusivity, resilience, and passion, making her an ideal Elemis brand ambassador.
Elemis is all set to launch their limited-edition product range as part of the new partnership, and this week it had a pop-up in Harrods, a luxury retailer in London with skin analysis, quick facials, and a fun competition to win a one-year supply of Elemis products. Elemis also plans to have these quick treatments for CIP guests at the Aston Martin Aramco Paddock Club Suite during the 2025 Monaco Grand Prix along with a spa experience on the Aston Martin Aramco luxury yacht.
