The spa industry is taking the social media route like Facebook, Instagram to maximize its presence. Zenoti has suggested appropriate strategies to effectively use social media for the spa industry. The strategies include images, visibility and engaging content. Images play a key role as it captures the attention of the viewers. Ensure good photographs are posted on social media to go with stories or content. In order to increase visibility on social media, make sure to engage the audience with a poll or share the post with friends etc. This helps to increase reach. Finally add appropriate buttons to give the audience accessibility like online booking or Book Now.