Wella recently acquired hair care brand Briogeo. It will join GHD, Clairol, OPI, and, of course, Wella in adding the popular hair-care brand to its already impressive line-up of well-known beauty brands. The acquisition will open up Briogeo’s sustainable product offerings and retail footprint, as well as drive commercial and social impact. This will be Wella Company’s first portfolio expansion as an independent entity after it was spun off from former parent Coty in 2020.
Briogeo is known for its natural and eco-friendly hair care products for every hair type, structure and ethnicity.