Unilever Ventures has invested USD 5 billion in Series A funding in Ras Luxury Skincare, a luxury farm-to-face luxury skincare brand. The other investors include Sixth Sense Ventures, Amazon Smbhav Venture Fund, and some other angel investors. RAS will use these funds for talent acquisition, retail expansion, marketing, product diversification, R&D, and technology advancements. Unilever Ventures finds this funding lucrative as it sees huge growth in the Indian premium beauty market. Unilever Ventures is the venture capital arm of Unilever, a multinational consumer goods company. Unilever Ventures has invested in a number of successful startups, including Dollar Shave Club and Glossier.
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Pawan Chaturvedi, Head of Unilever Ventures Asia adds that in the coming 5-7 years, the Indian luxury beauty market will witness robust growth and Ras has a unique value proposition that will help it leverage this opportunity.
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RAS was started in 2017 by Shubhika Jain, Sangeeta Jain, and Suramya Jain. Initially, it concentrated on a direct-to-consumer (D2C) model. Its product portfolio includes oils and skincare products. This investment is a major milestone for Ras. It will allow the company to reach a wider audience and continue to grow its business.
About Ras Luxury
Ras Luxury Oils is an Indian luxury skincare brand renowned for its farm-to-face approach. Founded by Shubhika Jain and Suramya Jain, it prioritizes high-quality, ethically sourced ingredients from Indian farms. Ras emphasizes natural formulations, often incorporating ancient Ayurvedic principles. Their product range includes a variety of oils, serums, and creams designed to address diverse skin concerns. Adhering to rigorous European standards, Ras Luxury guarantees authentic, safe, and high-quality skincare by prioritizing quality by producing each RAS product in small batches within our own facilities.
