London-based stylist Tom Connell was bestowed with a new role as a Hair Art Director that will focus on Davines’ hair identity in the industry. His work role will be heavily involved in planning photographic collections, hair shows, and the Davines Education program. Tom explained, “What made me fall for Davines was a combination of the company aesthetics and social values. To have the opportunity to help develop the creative vision of such a unique company, that plays such an important role in the industry, was extremely interesting to me.”