Tira, the beauty platform from Reliance Retail, has teamed up with global cosmetics giant Maybelline New York to launch an exclusive content series titled ‘Talk Beauty To Me’, featuring brand ambassador Suhana Khan.
The 3-episode series will spotlight Maybelline’s top products, beauty hacks, and Suhana’s personal style. Viewers can catch the series on Tira’s website, app, YouTube channel, Tira Tube, and other social media platforms. Each episode will also give a peek into Suhana’s favourite Tira picks.
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Targeted at Gen Z and beauty enthusiasts, the campaign champions individuality, confidence, and self-expression; celebrating bold choices and fearless experimentation. Suhana was the perfect choice for this campaign as she represents the youth with bold choices, effortless confidence, and authenticity.
This series is a part of the two brands’ collaboration, but it also highlights the newest trends in content marketing in the beauty space that promote storytelling and influencer-led campaigns to attract the youth.
