Swiss Beauty, one of India’s leading makeup brands, celebrates its 11th anniversary with the launch of ‘Swiss Beauty Select’. Since the brand’s inception in 2013, Swiss Beauty is one of India’s leading and fastest growing colour cosmetics brand aiming to be every makeup lover’s BFF.

The ‘Swiss Beauty Select’ has been designed to meet the evolving preferences of beauty enthusiasts across India. It is carefully crafted as a hybrid makeup range that offering a perfect blend of skincare and makeup. The products are spanned across multiple categories such as liquid lipsticks, bullet lipsticks, eyeshadow, mascara among others and the brand has plans to keep adding new products to it every month.

The newly launched collection along with makeup includes Vitamin E, coconut water extracts, and other superior skincare ingredients. Products in the collection are made using cutting-edge and high tech like micro-tubing and Hilurip technology. This technology elevates the product performance, ensuring users experience the best of both the worlds- skincare and color cosmetics. All products in the collection are dermatologically tested, vegan, and cruelty-free, reflecting Swiss Beauty’s dedication to high ethical standards in beauty and skincare.

Mr. Mohit Goyal, Co-Founder and Director said, “With 11 years of presence in the Indian beauty industry, Swiss Beauty has gained deep insights into the evolving needs of our consumers. Swiss Beauty Select represents our commitment to innovation and quality, offering premium products that cater to the sophisticated tastes of today’s beauty enthusiasts. We’re not just introducing new products; we’re redefining premium beauty standards. This launch marks a new chapter in our journey to make high-performance beauty accessible to everyone.”

Swiss Beauty Select is exclusively available on Nykaa and the official website – www.swissbeauty.in and at the Swiss Beauty’s exclusive brand outlets in Elante Mall in Chandigarh, Amanora Mall in Pune, VR Surat in Surat, Mall of Amritsar in Amritsar, EDM Mall in Ghaziabad, Icon Plaza in Muzaffarpur, Sarath City Capital Mall in Hyderabad, and Elpro City Square in Pune from July onwards.