16 Apr 2024

Streax Professional has launched a new new digital ad for their main hair colour product line – Argan Secrets Hair Colour with brand ambassador Vaani Kapoor and technical ambassador, Vipul Chudasama, a renowned hair expert. Through this new advertisement, consumers can see every hair strand with its Mirror Shine feel, making it radiant and glossy.

The main intent of the ad is to urge urban women wanting professional-grade hair solutions to try Streax Professionals’ Argan Secrets Hair Colour. In the advertisement, Vaani is at a salon telling the hair expert, Vipul Chudasama, that she only trusts professionals in getting the ultimate shine for her hair. He suggests trying the Argan Secrets Hair Colour for Mirror Shine gloss as it is enriched with Argan and Walnut Oils, giving the hair long-lasting lustre.

According to Dheeraj Arora, Managing Director and CEO, HRIPL,  the brand aims to offer customers a fine blend of professional skills with scientific expertise of the product range, which has more than 30 shades to offer. Vipul Chudasama added that Streax Professional’s Argan Secrets Hair Colour hair colour is an advanced colour range that has changed the game for salon stylists. With this new line, clients can get hair with a mirror shine and colours that last much longer than others.