03 Jun 2022
Soulflower joins hands with its consumers to collect and plant one million seeds on World Environment Day as a measure to conserve the environment. The seeds will be planted at their organic and sustainable farm where it will take its customers through the process of seed planting and recycling empties.
Soulflower has always been working towards sustainability since inception and with this activity it aims to gets its customers involved in it too. According to Ms. Natasha Tuli, CEO and Chief Formulator customers are the reason for their existence and for making recyclable packaging. Now they want their customers to get more involved. So with every product bought, a tree will be planted on the farm.
This activity is part of their digital campaign #mysoulempties that is mainly about upcycling. It finds different activities in which the empties can be transformed and re-used into replacement for plastic containers.