Sonaskshi Sinha and lawyer-turned-entrepreneur Srishti Raai’s brand, SOEZI has been launched on Amazon Beauty, just before the festive season. The brand offers consumers quality press-on nails. With this launch SOEZI beauty products will be available across India, widening their reach. All the styles from SOEZI are bold, fun, and fashionable. For Amazon beauty it is a first-of-its-kind launch and in tandem with its vision of transforming the way consumers shop for beauty products. According to Saurabh Srivastava, Director and Head, Amazon Fashion India, launching SOEZI before the festive season will help get more traction as customers will be on the look out for quick, last-minute, ready-to-wear nails as they ready themselves for the festive season.
