To celebrate the National Menopause Awareness Month, Sederma is launching a new skin care active ingredient called Feminage. This new anti-ageing active ingredient is for those women who have loss of skin elasticity and firmness due to oxidation and glycation and a fall in oestrogen. All these are internal changes seen during menopause. The ingredient will also help in many other aspects such as skin calming and hydration.

The ingredient can be used in six different product prototypes including, massage mask, mist, contouring stick, eye drops, day cream and night balm. Feminage concentration in the products is recommended to be 3%.