Schwarzkopf Professional launches its first-ever virtual global showcase — the Essential Looks Global Masters 2020 on August 24. The two-day event gives a platform for hairdressers across the globe to join hands and witness inspiring, creative and educational content, and enhance their expertise on essential hair skills. The live stream will incorporate the release show of the AW20 VivID Collection from Essential Looks and masterclasses and hands-on sessions from various hair and fashion trends. Corporate Vice President and International Creative Director at Schwarzkopf Professional, Simon Ellis, will be hosting the event.