Schwarzkopf has unveiled its latest brand campaign, “Chapters of Change.” The campaign features Global Brand Ambassador Sofia Vergara, actress, producer, and entrepreneur and Global Colour Ambassador Chris Appleton, a renowned celebrity hairstylist.
The campaign highlights the emotional and transformative power of hair colour, showcasing it as a symbol of life’s significant transitions. It emphasizes how changes in hair reflect personal evolution and new beginnings.
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About the Campaign-
Teresa Cordova, Head of Schwarzkopf Masterbrand U.S., shared that Chris Appleton and Sofia Vergara represent both artist and muse, with their individual brilliance and collaborative synergy embodying the power of transformation through hair. She noted that their continuous drive to evolve and inspire others makes them ideal figures to illustrate how hair colour accompanies us through each chapter of life.
Michelle Chandler, General Manager of Schwarzkopf Professional U.S added that this campaign celebrates those times when hair is more than just looks and instead is a symbol of transformation and an individual’s outlook. Chris brings his creative perspective to the forefront, viewing hair colour as the ultimate form of self- expression, something people notice instantly and which communicates without words. He believes colour is wearable art that should be fun, bold, and empowering.
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Beyond Vergara and Appleton’s stories, “Chapters of Change” will feature real women navigating important life moments. Each story is expressed through striking hair transformations, made possible by Schwarzkopf’s at-home and salon products. The campaign will be rolled out through a comprehensive 360-degree content strategy. This includes connected and linear television placements, influencer collaborations, social media (both paid and organic), and strategic brand partnerships.
As Schwarzkopf strengthens its presence in the U.S. market, this campaign represents a key move to deepen emotional connections and broaden brand awareness.
