March 11, 2022: The nail industry is booming and is set to be worth $11.6 billion by 2027. There has been a rise in nail upkeep in consumers with a huge increase in use of technology within this segment. Sally Hansen has made an innovation in this regard with the launch of a virtual and interactive try-on tool. With this launch Sally Hansen has become the first nail colour and care company to release such a device.
The omnichannel virtual try-on tool is in partnership with Perfect Corp and allows consumers to try on a wide range of nail colours before buying them. Consumers can see the desired colour on a real-time moving image of their hand. The device uses AgileHand technology, a brand-new AI hand-scanning equipment. This tool has been tested on many models with different skin tones, textures and hand sizes.
