According to Bobble AI report, Purplle has witnessed a 70% increase in active users versus a 50% hike for Nykaa during the 2021 shopping festival. With the festive season coming to a close, it will be interesting to watch how the competition works itself out in 2022. The report added that by 2025, India’s e-commerce market is set to touch $120 billion, showing a hypergrowth. It also showed a 77% increase in the overall e-commerce sector in India with tier 2 and tier 3 doing maximum business.