The global professional hair care market is expected to reach $57.5 billion by 2033, growing at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2033. The market size was valued at USD 34.8 billion in 2023, driven by the increasing demand for premium hair care products and the growing influence of social media and beauty influencers.
The hair coloring segment is expected to be the fastest-growing segment during the forecast period, with the rise in social media and celebrity influence contributing to the growing awareness about fashion trends related to hair color, particularly among young consumers. Golden Ombre hair color, rose blonde hair color, gray and pastel hair color are some of the current popular hair color trends.
The e-commerce segment is also expected to drive growth, offering easy accessibility, heavy discounts, and offers on cosmetics products, making it a popular medium for the purchase of professional hair care products. The increasing availability of different types of professional hair care products online, along with information about ingredients and tips on how to use these products, contributes to the growth of online sales.
By product type, the market is classified into hair coloring, shampoos, styling agents, and straightening & perming products. By distribution channel, it is divided into hypermarkets/retail chains, e-commerce, specialty stores, pharmacies, salons, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major players operating in the professional hair care market include L’Oréal Group, Henkel AG & Co., Procter & Gamble Co., Unilever Corporation, Kao Corporation, Aveda Corporation (Estée Lauder), Avon Products Inc., Revlon Inc., Tony & Guy, and Shiseido Company Limited. The professional hair care market is expected to continue its growth trajectory in the coming years, driven by the increasing demand for premium hair care products and the growing influence of social media and beauty influencers.
