14 Sep 2023

Plum has launched a new product range for dull and weak hair with Coconut Milk & Peptides. Both these ingredients restore moisture and make the hair stronger and 22 times shinier in only one wash. The haircare range has shampoo, conditioner, hair mask, and serum.

In an innovative campaign, Plum showcases the benefits of the product range, where the protagonist uses the Plum Coconut Milk & Peptides shampoo, giving her 22x shine.

According to Shankar Prasad, Founder and CEO at Plum, the brand wants to expand its clean and 100% vegan product offerings. Modern world problems like stress, pollution and other environmental issues are taking a toll on hair and they are becoming dull and weak. With the latest product from Plum, customers will experience stronger and shinier hair.