Beauty and personal care Brand Pilgrim launched their new lip care range in collaboration with premium frozen yoghurt brand MyFroyoLand as their latest brand campaign. In order to promote the new lip range in their outlets, which will be applicable to 10 cities including Mumbai, Bangalore, Kolkata, Pune, Chennai, Ahmedabad, Jaipur, and Hyderabad, MyForyoLand will be serving PilgrimXMyFroyoL and exclusive and exciting flavours like blueberry, peppermint, and bubblegum as a part of the collaboration. For the campaign, Pilgrim has also enlisted the help of food and lifestyle influencers, who will visit a few stores to sample the unique yoghurt flavours and share their first impressions. Additionally, they will be invited to participate in entertaining in-store activities and giveaways planned for all locations.