P&G are planning to launch an e-commerce platform in India, and are currently testing a beta version of their site. The company is trying to get into the booming e-commerce market in India, which has some already established players. Its beta version is being tested of the e-commerce store which is being managed by the business’ distributor BG Distributor in Kolkata. P&G will be only supplying the products to the distributor with no monetary investment. The site’s beta version will include company’s brand ranging in the haircare, herbal essence and personal care goods among others.
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