OPI introduces a colourful palette, ‘Power of Hue’ to send out a bold message this summer. From tangy orange to turquoise, yellow and electrifying fuschia, OPI intends to let consumers unleash their creativity to the fullest. It not only changes the look of the nails but the overall perspective of the nail. After the impending pandemic that led to a grave crisis in the world, it is time to add some fun and colour with OPI’s colourful nail polishes to enhance and decorate the nails. Therapeutic textures, invigorating aesthetics and vibrant colour combinations are part of the brand’s summer colour story. For summer 2022, the brand launched the rainbow-hued collection to celebrate the Pride Month as it is dedicated to the LGBT community. OPI plans to promote this collection till the next season. The 12 shades in the OPI Power Of Hue collection are available in nail lacquer, Infinite Shine and GelColor.
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