To mark the 50th anniversary of Hello Kitty, OPI has launched a limited-edition nail polish collection that is sure to delight fans of the beloved character. The new collection features six unique shades, including bold crèmes and shimmers, and four xPRESS/ON styles that offer a supercute way to celebrate the occasion.
The six nail lacquers in the collection are inspired by Hello Kitty’s iconic colors and personality, including a sheer silver shimmer, semi-sheer red shimmer, peachy shimmer, deep pink crème, semi-sheer lavender shimmer, and pear green shimmer. Each shade is designed to evoke the joy and playful nature of Hello Kitty and can be worn on its own or layered for a custom look.
In addition to the nail lacquers, the collection also includes four limited-edition xPRESS/ON styles that feature Hello Kitty’s signature colors and style. The xPRESS/ON styles include a shimmery pink ombre set, a signature red featuring Hello Kitty’s iconic bows, a 3D silvery pink iridescent set, and a glittery light pink set.
OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann says “OPI first collaborated with Hello Kitty in 2016 and then again in 2019. This year, we’re celebrating 50 years of Hello Kitty together. She’s a beloved global icon that spans across generations, much like OPI. With this collection we celebrate the past 50 years of Hello Kitty and look forward to many more years of spreading friendship, kindness, and inclusivity. Hello Kitty is a friend to all, and we are friends forever: OPI and Hello Kitty!”.
OPI Global Director of Color Equity Jill Bartoshevich, “Now, you can have iconic OPI x Hello Kitty color in our best formula ever—with higher viscosity for even, smooth coverage, three weeks of professional wear, and supercharged gloss.”
Four limited-edition OPI xPRESS/ON styles will include:
Cute as Ever, a shimmery pink ombre press-on set
Bow-tiful, a signature red featuring her iconic bows
Shine Bright, 3D silvery pink iridescent
Super Sweet, a glittery light pink set
The OPI x Hello Kitty collection is now available at professional salons, OPI.com, ULTA, ulta.com, Amazon.com, Sally Beauty, and sallybeauty.com. The nail lacquers retail for USD 11.99 ($14.50 CAN) each, while the xPRESS/ON styles retail for USD 15.99 ($21.99 CAN). Additionally, OPI is giving salon professionals a sneak peek at its new and improved GelColor with exclusive OPI Intelli-Gel Technology. This advanced formula offers higher viscosity for even, smooth coverage, three weeks of professional wear, and supercharged gloss.
