Myntra has added Amrutam, a leading luxury Ayurvedic lifestyle brand on its portal. Amrutam has partnered with an E-commerce website for the first time, as it plans to expand its reach. Some of the products that it will sell through Myntra include Kuntal Care Hair Spa, Kuntal Care Shampoo, Kuntal Care Hair Oil and Bhringraj Hair Therapy. All these products are in the price range of Rs. 650. Many more products will be added soon as the festival season nears. Myntra has about 600 Indian and global brands on its portal in the beauty and personal care segment and has seen a triple digit growth in the last quarter. This has been the reason that brands like Amrutam want to be associated with Myntra.