Lotus Herbal, a cosmetics and beauty products manufacturer, has bought a 20% stake in Yogic Secrets Healthcare. It is Lotus Herbal’s fifth investment in emerging brands in the beauty and wellness space. Yogic Secrets is a nutraceuticals and health supplement startup that has raised a significant amount of strategic funding from this premium beauty products company. On this occasion, NitinPasi, managing director of Lotus Herbal, stated that the advancement of the herbal segment will account for approximately 30% of the nutraceutical supplement market in India. According to them, the capital infusion will allow Yogic Secrets to scale up operations in India as well as expand globally. Anil Khandelwal, managing director of Yogic Secrets, believes that with this capital investment, the company will be able to provide preventive and curative healthcare.
