L’Oréal’s new technologies to make hair colouring easy

L’Oréal launched two new technologies preceding the commencement of CES 2022- Coloright and Colorsonic to make application of hair colour easier. Colorsonic aims to make at-home colouring hassle-free for consumers. It includes a colour cartridge consisting 40 colours, a mixer and a comb applicator for all hair textures and shapes. Coloright is specially curated for salon colouring with the help of AI, AR and data. It comes with an augmented app, a colour dispensing machine with around 1500 options. The technology also provides a hair analyzer for the stylists which helps in gauging details like hair history, porosity etc. and ensures consistent results.