L’Oréal, a leading professional cosmetics brand, aims to expand its presence in India and double it in the next few years. It also intends to open more factories.
According to L’Oreal CEO, Nicolas Hieronimus, India is one of the influential markets for the brand, along with being one of the fastest-growing beauty markets in the world. He added that they plan to expand their factories, which are manufacturing 95% of what they sell in the country, as well as export to other parts of the world. The company has started exporting hair and skin products to the Gulf region, which is a new beginning. L’Oreal is manufacturing about half a billion units in India, which will increase in the coming years.
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L’Oréal India, a wholly owned subsidiary of the French multinational L’Oréal, has been operating in the country since 1994. Its mass market range features well-known brands such as L’Oréal Paris, Garnier, Maybelline New York, and NYX Professional Makeup. In the salon and luxury segments, the company offers premium names including Kiehl’s, Lancôme, and Yves Saint Laurent.
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In recent years, the French beauty giant has sharpened its focus on the Indian market, aligning its strategy with the country’s ‘Make in India’ initiative and export-led growth ambitions. This move places India at the center of its supply chain and innovation efforts, mirroring a broader trend among global companies looking to tap into India’s manufacturing capabilities and growing influence as a strategic hub.
