LANEIGE, the premium skincare brand driven by scientific research, has launched Bouncy & Firm Serum to improve skin firmness, bounce and give it a youthful glow using cutting-edge technology. They introduced the product with a grand event in Mumbai. The launch party had beauty influencers, editors, and experts. The event started with Shrishti Deb, Assistant Marketing Manager at Amorepacific giving the welcome address. It was followed by expert insights by Mini Sood Banerjee, Assistant Director & Head of Marketing and Training at Amorepacific Group.
Zoya Ali, Head of Learning & Development at Amorepacific India spoke at the event about the Bouncy & Firm Serum’s formula that uses Peony & Collagen Complex™, Peptide Water, and SmoothTech™ Capsules to hydrate and smoothen the skin. She also spoke about the efficacy of the product with clinical results showing that 96% of users found the skin firmer only in eight weeks.
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At the event, attendees tried the serum, got personalised bottles, and explored the interactive experience zones. The Play & Glow Corner had skincare-related activities, making the event immersive and engaging. They were seen taking pictures inside a life-size serum bottle too.
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According to Paul Lee, Country Head & Managing Director of AmorePacific India, the new product will redefine the way the skin is hydrated. She added that AmorePacific creates skincare solutions that are both scientific and offer great results. The new serum with Peony & Collagen Complex not only hydrates the skin but also improves it from within. Mini Sood Banerjee, Assistant Director & Head of Marketing at AmorePacific India added that the brand has always developed products that hydrate the skin and Bouncy & Firm Serum takes it to the next level making the skin plump, firm, and more elastic. The serum is luxurious offering excellent results, which is the demand today in India.
