Oxylife Salon Professional, the premium salon skincare brand by Dabur India, has launched two advanced facial treatment kits under its Derma Essence Range—Intense Bright and Sensi-Care especially for salons across India. The Intense Bright Kit focuses on reducing dullness and pigmentation, while the Sensi-Care Kit is formulated for oily and acne-prone skin.
To introduce the range, Oxylife unveiled a bold digital-first campaign titled ‘Skinsurance with Oxylife’, featuring filmmaker and style icon Karan Johar. The campaign generated early buzz through viral online chatter suggesting that Johar had insured his face.” This culminated in a witty confession-style video where Johar cleared the air by revealing the real story, saying that it wasn’t about regular insurance, but “Skinsurance”, which is a metaphor for the skin protection and radiance offered by Oxylife’s new treatments.
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The campaign aims to promote confidence through skincare. Karan Johar emphasised how the facial kits infused with both science and nature make his skin feel protected and cared for. The idea behind the campaign is simple yet powerful, highlighting that like any valuable asset, skin radiance deserves insurance too.
According to Abhishek Jugran, Executive Vice President, Marketing, Dabur India Ltd., the launch of these new facial kits marks a strategic expansion into the premium salon skincare space. He expressed that Karan Johar, with his wit and influence over the audience, was the right choice for the campaign. It has transformed the campaign into a memorable narrative that resonates beyond conventional product marketing.
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Karan Johar noted that the concept of “Skinsurance” immediately resonated with him. He described radiance as an asset worth insuring and shared that he thoroughly enjoyed being part of a campaign that blends skincare with storytelling and style.
Virat Khanna, Head of Skin Care at Dabur India Ltd., added that the campaign reflects a new direction for salon skincare by merging high-performance formulations with culturally relevant storytelling. He explained that the use of new-age ingredients delivers both instant and long-term results, addressing the evolving needs of today’s skincare-conscious consumers.
With this collaboration, Oxylife positions itself at the intersection of innovation and influence, bringing dermatologist-inspired skincare solutions to salons, wrapped in a campaign that speaks directly to the aspirations of modern India.
