Juicy Chemistry focuses on domestic and international expansion

Juicy Chemistry which is an Indian-based company offering Ecocert certified organic waterless products now aims at domestic, US and Europe expansion post receiving a funding of $6.3mn in Series A funding led by Verlinvest. The brand plans to fill the clean beauty space in the international market with its certified organic products. It further aims at expansion in its home market with sales through its website and pushes its presence on e-commerce platforms such as Nykaa, Amazon and Vanity Wagon. Additionally, they are also going to boost the digital marketing section which helped the brand to succeed during Covid-19 induced lockdown.