Lotus Herbals has appointed actress Jacqueline Fernandez as brand ambassador for its Lotus WhiteGlow range of skincare products. She will appear in multimedia campaigns spanning TV, print and digital, as the face for Lotus WhiteGlow Gel Creme, the flagship product from the WhiteGlow range. Commenting on the association, Nitin Passi, Joint Managing Director, Lotus Herbals says “WhiteGlow is a brand which is mainly for the youth and based on natural ethos, we are glad that we have the most gorgeous celebrity to endorse it”. The brand will run a new TVC with Jacqueline Fernandez on top-performing GEC channels, mega properties and top regional and news channels.