Good Glamm group plans on taking four of its recently acquired brands- Sirona, The Moms Co, St Botanica, and Organic Harvest to international in-store markets. The retail and media business plans will begin from the Middle East. Sirona and The Moms Co will be retailed in multi-brand stores Carrefour and Lulu Mall in October. After which, St Botanica and Organic Harvest would also be put up in the stores. Good Glamm also has plans to retail these brands in the babyshop in Dubai, Saudi Arabia, and Qatar. These international markets have beauty and personal care offline sales at over 90%and so this venture is a beneficial one. Good Glamm has set up distribution base and sales teams in the Middle East. The plan would also include the MyGlamm Cosmetics Brand and Good Glamm aims to get profits in the 2023 financial year.
