Ayurvedic beauty brands are increasingly becoming popular amongst Gen Z consumers who are looking for eco-friendly options with plant-based ingredients. Most of the Ayurvedic beauty products use neem, aloe vera, and turmeric as their core ingredients. These ingredients have proven to have healing properties and are skin-friendly too. Gen Z prefers these options over chemical-infused products. In addition, many of the Ayurvedic brands use sustainable packaging and this appeals to the Gen Z generation that is committed to reducing the stress on the environment.
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Ayurvedic beauty brands believe in feeling good along with looking good. They have products that help both mental and physical well-being, offering a holistic approach to self-care, which appeals to Gen Z. Additionally, they have customized solutions, looking into a consumer’s lifestyle and skincare requirements. This personalized experience attracts Gen Z who are on the lookout for unique experiences fulfilling targeted needs.
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These brands have a robust digital presence on social media portals such as TikTok and Instagram in order to engage with younger audiences. They discuss and share information, have tutorials, and give tips on usage of their products through these channels which makes them accessible and available to the youth. They are more affordable than their counterparts without compromising on quality. This allows Gen Z to explore a wide range of products. Lastly, Ayurveda has been part of Indian culture for centuries, and choosing Ayurvedic beauty products helps Gen Z connect with their roots and this adds another layer to attract the youth.
